Support at Home optimisation
Build on the live Brisbane service page and improve its alignment with Heather’s brand and paid-search intent.
Current Work · Upcoming session
View session agenda →Heather Senior Care Marketing Session
The working agenda for aligning priorities, responsibilities, budget and success measures across the Growth System.
This month’s focus
Improve non-brand efficiency
Audit search terms, conversion quality and message alignment before proposing campaign changes.
Protect lead flow and quality
Keep the current lead driver stable while diagnosing the non-converting audience and validating lead quality.
Work in progress
| Task | Growth stage | Owner | Due | Status | Success measure |
|---|---|---|---|---|---|
| Complete search-term, keyword, device and location audit | Demand | Kley AU | 24 Jul | Planned | Waste and expansion opportunities documented |
| Prepare negative-keyword and query-expansion proposal | Demand | Kley AU | 28 Jul | Planned | Proposed changes tied to real search terms |
| Audit Family Decision Makers audience, creative and form path | Demand | Kley AU | 23 Jul | Planned | Root-cause summary documented |
| Draft control-versus-challenger creative test | Demand | Kley AU | 27 Jul | Planned | Test brief includes budget and decision rule |
| Review Support at Home paid-message alignment | Authority · Conversion | Kley AU | 7 Aug | Planned | Brand-aligned page and ad copy ready for approval |
| Review Google Ads post-change performance | Reports | Kley AU | 18 Aug | Planned | CPA, CTR and qualified-lead trend recorded |
Awaiting approval or client input
- Google conversion quality and value rulesKley AU + Heather · due 31 Jul
- Meta audience and creative change setKley approval · due 30 Jul
- Meta lead-quality reconciliationHeather intake outcomes · due 31 Jul
Next up
- Implement approved Google Ads changesPlanned for 10 Aug
- Implement approved Meta Ads changesPlanned for 3 Aug
- Weekly lead-quality and CPL reviewsThrough 18 Aug
Recently completed
| Completed | Work | Stage | Outcome |
|---|---|---|---|
| 19 Jul | Provider-choice blog draft prepared | Authority | Ready for client review |
| 19 Jul | Google Ads Performance & Action Plan published | Demand · Reports | Baseline live; optimisation work planned |
| 19 Jul | Meta Ads Performance & Action Plan published | Demand · Reports | Baseline live; optimisation work planned |
| 19 Jul | Brisbane Support at Home location page published | Authority · Conversion | Live; performance outcome pending |
| 19 Jul | Heather Brand Guide published | Authority | Canonical brand reference now in use |