Where this plan comes from. Over the last 90 days (20 May–17 Aug 2026) BodyFree earned 68,500 impressions and 281 clicks from Google Search at an average position of 21.5. Three commercial pages — Pricing, Revision and Gastric Sleeve — hold 25,115 combined impressions but sit at positions 22.0–27.2 with click-through below 0.32%. The plan recovers those money pages first, then builds the procedure authority that supports them, then strengthens local trust and conversion. Every page is medically reviewed and checked for compliance and cannibalisation before publishing.
What the plan works with
Live figures from the refreshed audit. Rank is a 90-day average, not a fixed SERP position.
Money-page demand25,115Impressions across Pricing, Revision & Gastric Sleeve · positions 22.0–27.2
Homepage reach17,257Impressions at position 14.9 · closest to page one
Authority hubs to leverage5.1 / 6.6Gastric Sleeve page and Dr David Joseph profile average positions
Site click-through0.41%Organic CTR to lift with better rankings and snippets
Month 1 · Foundation
Recover the commercial pages
Rewrite and strengthen the high-impression money pages so they can move onto page one, and remove the technical drag holding them back. No new page volume yet — fix what already earns demand.
Weight Loss Surgery Pricing12,786 impressions · position 27.2 · CTR 0.31%. Expand funding, insurance and self-funded decision support and FAQs; clear consultation CTA.
Revision Bariatric Surgery6,756 impressions · position 23.3. Clarify candidate scenarios, the process, surgeon expertise and the pathway to a consultation.
Gastric Sleeve5,573 impressions · position 22.0. Refresh procedure comparison, eligibility and recovery FAQs; Sydney-specific proof.
Technical support: verify and redirect the 5 detected broken pages, and map internal links from the Gastric Sleeve (pos 22.0) and Dr David Joseph (pos 6.6) pages into these three pages.
Target intent: "weight loss surgery cost", "cheapest weight loss surgery Australia", "revision bariatric surgery", "gastric sleeve Sydney".
Month 2 · Authority
Build the procedure content that supports the money pages
Add mid-funnel decision-support content that answers the questions patients ask before enquiring, and link it into the Month 1 commercial pages. Turn existing top-of-funnel visibility into consultation pathways.
Gastric sleeve vs gastric bypassComparison article feeding the Gastric Sleeve and procedure pages. /gastric-sleeve-vs-bypass/
Am I a candidate? BMI & eligibilityConvert the BMI Calculator (9,069 impressions, position 30.3, CTR 0.09%) into a top-of-funnel pathway with clear next steps.
Gastric sleeve surgery patient guideUse a gastric sleeve patient guide to link assessment, procedure information, comparison content and consultation journeys.
Target intent: "gastric sleeve", "bariatric surgery Sydney", "bariatric surgery eligibility".
Month 3 · Local trust & conversion
Strengthen local authority and the path to enquiry
Consolidate Sydney entity signals, add provider-choice content, and complete the internal-linking and measurement groundwork so authority compounds into enquiries.
Sydney weight-loss clinic pageLocal service page reinforcing the Newtown / RPAH Medical Centre location and Sydney surgery intent. /weight-loss-clinic-sydney/
Why choose BodyFree & Dr David JosephProvider-choice and surgeon-authority content built on the profile already ranking at position 6.6.
Local entity & review workflowReconcile GBP (4.1★, 35 reviews) services, hours and practitioner facts with the site; set a compliant review request-and-response cadence.
Measurement: agree the stable 20–30 query Google AI sample (Sydney discovery, procedure research, comparisons, pricing, provider choice) for quarterly comparison.
Target intent: "weight loss clinic Sydney", "bariatric surgeon Sydney", "Dr David Joseph", provider-choice questions.
Content calendar at a glance
Priority order, content type and the audit evidence behind each piece.
| Month | Page / asset | Type | Primary intent | Audit evidence |
|---|
| 1 | Weight Loss Surgery Pricing | Page rewrite + FAQs | Cost / funding | 12,786 impr · pos 27.2 · CTR 0.31% |
| 1 | Revision Bariatric Surgery | Page rewrite | Revision candidacy | 6,756 impr · pos 23.3 |
| 1 | Gastric Sleeve | Page refresh + FAQs | Procedure research | 5,573 impr · pos 22.0 |
| 2 | Gastric sleeve vs bypass | Comparison article | Procedure comparison | Supports 5,573-impr sleeve page |
| 2 | BMI & candidacy pathway | Tool + guide | Eligibility (TOFU) | 9,069 impr · pos 30.3 · CTR 0.09% |
| 2 | Gastric sleeve patient guide | Pillar page | Gastric sleeve decision support | Supports 5,573-impression sleeve page |
| 3 | Sydney weight-loss clinic | Local service page | Local / geographic | Newtown GBP · 4.1★ · 35 reviews |
| 3 | Why choose BodyFree | Provider-choice page | Provider selection | Dr David Joseph at pos 6.6 |
What success looks like
The near-term upside is ranking recovery, not new demand. The three Month 1 pages already collect 25,115 impressions a quarter while sitting at positions 22–27; moving even part of that onto page one is where the first clicks come from. The homepage sits closest at position 14.9 with 17,257 impressions. Projections are tied only to these measured figures — no traffic or revenue is forecast until the pages are live and re-measured against the next 90-day audit.
Governance firstEvery money and procedure page is medically reviewed and checked for compliance before publishing. No clinical claims are made in this plan.
No cannibalisationNew articles are scoped to support, not compete with, the commercial pages. Keyword demand and overlap are confirmed before each brief.
Measured quarterlyProgress is checked against the next Authority Audit refresh: positions, clicks and CTR on the same pages and the agreed AI query sample.
Next step
This is a draft content strategy for approval. On sign-off, Kley AU prepares the Month 1 page briefs — search intent, page hierarchy, FAQs, internal links and consultation paths — for medical review before any content is published.
Talk to Kley AU →Built from the refreshed BodyFree Authority Audit: live Google Search Console (20 May–17 Aug 2026), live Google Business Profile and review data, and the DataForSEO backlink index, pulled 20 Aug 2026. Figures are organic-search averages with normal reporting lag. This plan does not make clinical claims or replace medical, legal, privacy or technical review. No content has been published as part of this strategy.
