Google Ads · Performance & Action Plan

BodyFree Weight Loss Clinic

Live Google Ads performance, evidence-linked priorities and the work Kley AU proposes for the next 30 days.

19 Jun – 18 Jul 2026BodyFree · •••• 4355 · AUDUpdated 20 Jul 2026

Performance snapshot

Last 30 complete account days. Conversion totals use Google Ads attribution and can include different lead types.
Spend$4,832.03Across 3 spending Search campaigns
Conversions12.0Platform-attributed
Cost / conversion$402.67Spend divided by conversions
Clicks6146.16% CTR · $7.87 avg. CPC
Account performance changed materially from the preceding 30 days. Spend fell 33% ($7,251.15 → $4,832.03), conversions fell 43% (21 → 12) and cost per conversion increased 17% ($345.29 → $402.67). The prior NSW & ACT campaign stopped spending, while the Eastern Suburbs campaign spent $1,034.15 for one conversion.

Campaign performance

Current-period delivery. Budgets and strategies are read from the live account.
CampaignDeliveryStrategyBudget/daySpendClicksCTRConversionsCost / conv.
K-AU | Sydney Only | SearchEnabledMaximise conversions$120$3,540.372535.50%8.0$442.55
K-AU | Eastern Suburbs | SearchEnabledMaximise clicks$50$1,034.152925.96%1.0$1,034.15
K-AU | Branded | Dr David JosephEnabledMaximise clicks$13$257.516914.84%3.0$85.84

What the data says

Eastern Suburbs is the priority review

It accounted for 21% of spend, 48% of clicks and only 1 of 12 conversions. Its cost per conversion was 2.6× the account average.

High-cost zero-conversion queries exist

“BMI calculator” spent $372.85 for 125 clicks without a conversion; broad generic and competitor/hospital terms also consumed material spend without conversion credit.

Lead quality must guide the next decision

Google counts form submissions and phone leads as conversions. GA4 qualified-lead and closed-lead events exist but are not included in the Google Ads conversions metric.

Recommended next moves

Recommendations are plans until Kley approves implementation.
High priority

Audit the Eastern Suburbs campaign and “BMI calculator” demand

Finding: Eastern Suburbs spent $1,034.15 for one conversion; “BMI calculator” alone spent $372.85 with 125 clicks and no conversion credit.

Action: Review search terms, keyword match types, landing-page relevance, negatives and the role of BMI-tool traffic before proposing exclusions or a separate low-intent strategy.

Expected impact: Reduce avoidable click spend without removing high-intent bariatric surgery demand.

Owner: Kley AU · Confidence: High

High priority

Reconcile conversion actions with qualified consultations

Finding: Ad-platform conversions include appointment forms, contact forms and phone calls, while qualified and closed-lead GA4 events are excluded from bidding/reporting.

Action: Match current Google Ads conversions to BodyFree’s lead outcomes and agree the primary conversion hierarchy before changing bid strategy targets.

Expected impact: Optimisation is led by consultation quality, not raw contact volume.

Owner: Kley AU + BodyFree · Confidence: High

Medium priority

Protect high-intent procedure and location pathways

Finding: Terms such as “weight loss surgery Sydney” and “gastric sleeve” recorded conversion credit, while several broader queries did not.

Action: Confirm their ad copy and landing paths are procedure-specific and align with the website’s current pricing, clinical review and consultation messaging.

Expected impact: Stronger message match for prospective surgery patients.

Owner: Kley AU · Confidence: Medium

This month’s action plan

20 July – 18 August 2026. Any implementation remains approval-gated.
TaskWhyOwnerDueStatusSuccess measure
Complete search-term, match-type and landing-path auditEastern Suburbs CPA is $1,034.15; BMI traffic spent $372.85 without conversion creditKley AU24 JulPlannedEvidence-backed waste and opportunity list
Prepare negative and structure recommendationsChanges must be tied to live queries and intentKley AU28 JulPlannedApproval-ready change set
Reconcile conversions against qualified/closed lead outcomesRaw conversion total does not prove treatment fitKley AU + BodyFree31 JulClient inputAgreed primary conversion model
Implement approved changes onlyProtect learning and lead flowKley AU7 AugApproval neededVerified approved changes logged
Review post-change CPA and qualified lead trendConfirm direction before further scalingKley AU18 AugPlannedNext plan informed by outcomes

Completed changes & outcomes

No paid-media changes recorded yet.
This is the first action plan. Work moves here after an approved change is implemented and verified; outcomes remain pending until enough post-change data is available.
Source: live Google Ads account 486-592-4355, Australia/Sydney, AUD. Read-only data pulled 20 July 2026 for 19 Jun–18 Jul 2026 and compared with 20 May–18 Jun 2026. Platform conversion attribution is not independently verified revenue or incremental demand.