This month’s focus
Authority
Turn visibility into surgical consult intent
Prioritise the high-impression pricing, gastric sleeve and revision pages that are not converting their search visibility into clicks.
Demand · Google Ads
Restore efficient enquiry acquisition
Diagnose the $1,034 Eastern Suburbs cost per conversion and non-converting high-cost terms before changing targeting or budgets.
Demand · Meta Ads
Restore delivery before optimisation
The account-level spend cap is fully used. Resetting or raising it is required before the active remarketing campaign can spend.
Work in progress
| Task | Growth stage | Owner | Due | Status | Success measure |
|---|---|---|---|---|---|
| Document Authority Audit baseline and priority pages | Authority | Kley AU | 20 Jul | Complete | Baseline and priority sequence visible in portal |
| Review service-page titles, internal links and CTA paths | Authority · Conversion | Kley AU | 24 Jul | Planned | Approval-ready on-page update list |
| Complete Google Ads query and conversion-action audit | Demand | Kley AU | 24 Jul | Planned | Waste, exclusions and tracking actions evidenced |
| Prepare Google Ads negative/structure recommendations | Demand | Kley AU | 28 Jul | Planned | Only live-data-backed changes proposed |
| Reconcile ad-platform leads with qualified and closed leads | Demand · Conversion | Kley AU + BodyFree | 31 Jul | Client input | Agreed lead-quality definitions for bidding and reporting |
| Resolve Meta account spend-cap blocker | Demand | BodyFree | 24 Jul | Approval needed | Active remarketing campaign is eligible to deliver |
| Audit five Meta remarketing concepts and lead-form quality | Demand | Kley AU | 28 Jul | Planned | Controlled test or consolidation plan prepared |
| Implement only approved paid-media changes | Demand | Kley AU | 7 Aug | Approval needed | Approved changes live and logged |
| Review post-change performance and qualified-lead trend | Demand · Conversion | Kley AU | 18 Aug | Planned | Next monthly plan updated with outcomes |
| Publish gastric sleeve content pillar, Sydney location page and comparison article | Authority | Kley AU | 21 Aug | Complete | Three new content assets live in the client hub |
Awaiting approval or input
- Meta spend cap: BodyFree must reset or raise the account cap before the active campaign can deliver.
- Lead-quality feedback: Confirm which contacts are qualified consultations and which convert to treatment.
- Paid-media changes: Kley AU will request approval before implementing any campaign, budget, targeting, keyword or creative change.
Next up
- Approval-ready Google Ads search-term and conversion action recommendations.
- Meta remarketing recovery plan after the delivery blocker is resolved.
- On-page authority recommendations for pricing and core procedure content.
- Gastric Sleeve Surgery Guide, Weight Loss Clinic Sydney and Gastric Sleeve vs Gastric Bypass published in the client hub.
Recently completed
| Completed | Work | Stage | Outcome |
|---|---|---|---|
| 20 Jul 2026 | Client Hub, Authority Audit and paid-media Performance & Action Plans created from live data. | Authority · Demand | Portal baseline established. No paid-media changes have been made. |
| 21 Aug 2026 | Gastric Sleeve Surgery pillar, Sydney location page and gastric sleeve vs gastric bypass article published to the client hub. | Authority | Content hub expanded; Gastric sleeve was selected as the primary procedure pillar. |