Category-page foundation
Plan dedicated sleep-support and energy-focus pages from the approved keyword clusters.
This month’s focus
Search semantics and schema
Strengthen H1s and structured data across the homepage and core product pages.
Trust and content depth
Moderate obvious spam testimonials and map practitioner-led educational content before production.
Work in progress
| Task | Growth stage | Owner | Due | Status | Success measure |
|---|---|---|---|---|---|
| Prioritise sleep-support and energy-focus category pages | Authority | Kley AU | TBC | Planned | Priority page plan documented |
| Map content clusters to commercial and educational briefs | Authority · Conversion | Kley AU | TBC | Planned | Priority brief list ready for approval |
| Audit H1, schema and product-review hygiene | Authority · Local | Kley AU | TBC | Planned | Technical and trust fixes documented |
Awaiting approval or client input
- First category-page optimisation setKley approval · after page planning
- Content and category-page production scopeClient approval · after page briefs
Next up
- Implement approved H1 and schema improvementsAfter approval
- Prepare category and practitioner-led content briefsAfter priority pages are confirmed
- Measure indexation and first ranking movementAfter implementation
Recently completed
| Completed | Work | Stage | Outcome |
|---|---|---|---|
| 19 Jul | Growth System Client Hub published | Operations | One place for priorities and deliverables |
| 18 Jul | Authority Audit published | Authority | Approved organic and local baseline live |
| 18 Jul | Approved research and keyword opportunity set completed | Authority · Local | 60-keyword opportunity set across 10 clusters documented |