Online Marketing Recommendation

A connected growth plan for Elements

A practical three-part recommendation to clarify the brand, refresh the digital experience and build lasting online authority.

01 Discover
02 Enhance
03 Build authority
What I recommend for Elements

Three connected stages. One stronger online presence.

Each stage supports the next: better source information creates a clearer website, while a stronger website gives ongoing authority-building work the best possible foundation.

01
Discover

Once off

Discovery Workshop

This is an online interview with a series of questions that powers the full online marketing system: client avatar, brand guide, keyword research, SEO/AEO and content strategy, messaging, and executive summary.

Desired
outcome
Detailed information source to inform web, AI, content and social deliverables for Elements online marketing, including the website refresh and authority building.
Complimentary
Standard investment: $750 (ex GST)
Activities
✓ 1.25-hour recorded interview with Dana via Google Meet
✓ Production of a comprehensive online Brand and Strategy Guide for Elements
02
Enhance visitor experience

Once off

Refresh the website

The current website has been in place for around five to six years. It requires a considered design refresh — not a drastic change — together with an update to its sitemap, navigation and architecture. The site will remain in WordPress.

Desired
outcome
Improve the visitor experience across mobile and desktop devices, enhance lead generation and optimise AI visibility.
$2,500 ex GST
Standard investment: $3,500 (ex GST)
Activities
✓ Create a staging website
✓ Add a new design layer for Elements review
✓ Rebuild the site navigation, architecture, pages and blogs
✓ Release the refreshed website live to replace the existing site
03
Build authority

Ongoing monthly

Secure qualified traffic and leads

Search has changed. Clients now discover businesses on Google, ChatGPT, Facebook, Instagram, YouTube, reviews and AI-powered search. Success today means being trusted everywhere, not just found in one place.

Desired
outcome
When an older person or their family in Brisbane is considering downsizing or exploring retirement living, Elements should repeatedly appear as the trusted source that explains the options clearly and demonstrates how retirement can offer greater connection, independence and peace of mind.
$1,599 / month ex GST
Standard investment: $1,950 / month (ex GST)
Monthly activities
✓ Review priority keywords and emerging retirement-living questions
✓ Monitor Google Search Console for rankings, indexing and technical issues
✓ Optimise one priority website pillar page each month
✓ Create one authoritative article addressing a common retirement-living question
✓ Add or improve FAQs with clear, AI-friendly answers
✓ Strengthen content relating to downsizing, village costs, lifestyle and choosing a retirement village
✓ Review internal links between articles, village pages and available homes
✓ Review and update structured data and schema
✓ Optimise the Google Business Profiles for Springwood and Carindale
✓ Publish fresh Google Business Profile posts, photos and village updates
✓ Repurpose website articles into social posts, carousels or short videos
✓ Share any supplied resident stories, testimonials, village events and community highlights
✓ Highlight the experience and expertise of the Elements team
✓ Recommend Google review activities
✓ Seek relevant local backlinks, media coverage and community mentions
✓ Review local business listings for accuracy and consistency
✓ Track organic visibility, AI search presence, rankings and engagement
✓ Provide a brief monthly report with results and recommended next actions
Next steps

Ready to move forward?

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Let's build a stronger online presence for Elements.

Prepared by Kley AU · SEO + Ads + Web + AI · All prices shown are exclusive of GST.
Selected: 0 of 3 stages  ·  One-off: $0  ·  Monthly: $0/mo
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